You know the old adage that people who sell solutions need the problem to remain unsolved. I’m not talking about odd conspiratorial crap, like “the government is hiding the secret of immortality”. I’m talking about observable facts.
When influencers started becoming a thing, it was simply a bunch of kids in their rooms talking about stuff they were passionate about. Corporations then smelled the opportunity and ruined everything, as they usually do, by turning them into advertisers.
There is, obviously, absolutely nothing wrong in wanting to make money on the Internet. My mom, who was a journalist, used to say to people criticizing that she made money off of reporting tragedies, that it’s possible to do her job well with professionalism and strong ethics. A look at the Internet today shows me that most people are not my mom.
Whenever you end up in a rabbit hole on a particular topic on social media or youtube, your feed is going to fill to the brim with people trying to part you from your money. Even if they don’t want to part you from your money, they still want to part you from your attention, and your attention is one of the most precious things you have, so you should administer it well.
I’ve already talked about the pros I experienced from reducing Internet consumption, learning again to stay with myself. I’m not some kind of Luddite or Amish. I don’t dislike technical progress. I just think it should serve me rather than the other way around.
I generally try to spend less than an hour a day on the Internet (which, for a Millennial, is quite the achievement) not counting the time I spend working on the blog or yt channel. I’ve found that most days I can safely stay under 30 minutes.
What I’ve noticed in my journey toward reclaiming my own attention is that it is especially easy to spot someone trying to sell you something on the Internet. Again, I’m not saying it is wrong to sell goods and services, and in a way all is fair in love and marketing, but the point is that my aim of keeping my attention to myself and deploying it only for worthwhile pursuits is at odds with most people’s need to make a couple of bucks off of me.
You can immediately spot a youtuber (and probably tiktoker) who is out to get your attention and/or money because they have a distinctive (and very effective) way of serializing even the most minute unit of crappy information they are going to give you. For instance, if you watch a video about fitness, you’ll be swamped with videos all telling you how you are missing out on every possible secret hack.
You will always notice that their way of pushing out ‘content’ is to make it seem as though that video is always going to be exactly the one thing you need in whatever niche you’re exploring, and without which you will utterly fail or be lied to by invisible entities who won’t tell you the truth about it.
That is, until the next video, which will drop 24 hours later, and which will also be exactly the one thing you need and are missing and are being lied to by others and without which you’ll fail. Once you start spotting these trends it becomes almost amusing to see how much sludge can be manufactured with so little actual material.
MQS







