I don’t know about you, but at the ripe old age of 35 I’m an old fart who remembers the wild west days of the Internet, when people tried cool stuff just because they could. In the last few years I’ve noticed a shift, which probably started in the early 2010s when governments and corporations decided the internet wasn’t something to be vilified as they had done up until that point, but a space to be sanitized, homogenized and monetized.
I am not one to decry money as evil: money is simply an equivalent for one’s work that may be exchanged for the equivalent of another person’s work. In this sense, money has deep metaphysical properties and implications.
What I did notice, however, is that now, wherever I go, someone is trying to sell me something, even if it’s just a free, safe, “binge-worthy” series of videos designed to hook me in so that they may make money out of my attention.
And the more safe formulas get proofed and tested for grabbing people’s attention as quickly as possible, often with AI to provide the missing accelerationist flavor, the more the content that is peddled can be identified as slop. The existential ennui of someone who browses the internet in the year of our Lord 2025 with a smidgen of self-awareness is not to be undererstimated.
I’m bringing this up because I recently received an (automated) email on the account I use for my youtube channel where I was invited to take a course for blowing up my channel, which included such thoughtful advice as “make bad content” (their words, not mine). And honestly, that might very well work, if it wasn’t for the fact that I don’t give a rat’s tutu about drawing big numbers and am perfectly happy with my little corner.
Essentially, slop has been acknowledged as the fastest and most effective way to plug oneself into a premade template of ‘Internet success story’. This, in itself, is not a revolutionary discovery: crap has always existed and has always had success, and the reason why we often don’t know about the crap that existed in the past is that crap tends to be forgotten in the long run, unless it’s so bad it becomes an acquired taste.
What is new is the psychotic speed at which this is happening as attention spans get shorter, the number of people competing for them gets higher and the tools for achieving the result get more powerful.
From a metaphysical and esoteric standpoint, slop is simply the elevation of the lower aspects of the human consciousness to the status of aim to be pursued, with a result that might very well be seen as a form of anti-initiation.
The word initiation tends to conjure images of hooded figures bestowing grace on a supplicant. While the ritual aspect of it is not insignificant, the idea of initiation is far broader and it applies to many fields, not just esoteric, as a path that forces the person’s spirit to acquire, develop or balance certain qualities that allow it to adapt to the ideals of that path.
An anti-initiation, in this sense, is a process whereby the human spirit ossifies, rots and collapses in on itself, having lost any semblance of a guiding light and being only stirred into motion by the gravitational pull of its own ass.
I am not a prude and I am not a no-fun Fräulein Rottenmeier. I enjoy some of the products of our current age, and I accept the rest with some irony (what else is left?) I am merely observing an interesting trend. It is often repeated that initiation (any initiation) is for the few, but it seems to me that is becoming something for the fewer.
MQS
